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How to Choose the Right Paper for Your Project

Choosing the right paper stock can make or break a print project. Whether you’re ordering business cards, posters, or packaging inserts, the paper you choose affects the look, feel, and durability of the final product. Here’s a simple guide to help you pick the perfect option.

1. Understand GSM (Paper Weight)

GSM stands for grams per square metre. The higher the number, the thicker and sturdier the paper.

  • 90–120gsm — ideal for letterheads, flyers, and everyday prints
  • 130–170gsm — great for posters and premium leaflets
  • 200–300gsm — perfect for postcards and menus
  • 350–450gsm — business cards, invitations, and premium covers

✨ 2. Choose the Right Finish

The finish changes the mood and purpose of your print.

  • Gloss — vibrant colours, great for photos and marketing materials
  • Silk/Satin — smooth, professional, less reflective
  • Matte — elegant, tactile, easy to write on
  • Uncoated — natural feel, perfect for stationery and eco‑friendly brands
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🎨 3. Consider Colour and Print Style

Some papers absorb ink differently.

  • Bright white stocks give crisp, sharp colours
  • uncoated and recycled papers have more texture and a warmer tone

🧩 4. Match Paper to Purpose

Ask yourself: What should this print communicate?

  • A luxury brand? → Go thick, textured, matte
  • A bold promotional flyer? → Gloss or silk
  • A handwritten thank‑you card? → Uncoated or textured
  • A menu that needs durability? → Laminated or coated stock

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